Generate Both Discount Codes and UTM Links for Affiliates

Sometimes, an affiliate might find it easier to send a UTM link than a tell their network about a discount code.

In many platforms, you have to choose whether you want to provide affiliates with discount codes or UTM links–But now you can leave that choice up to the affiliate.

New to Social Snowball, generate both discount codes and UTM links for affiliates at the same time!

It’s easy to set-up in your back-end

If you have existing programs, start by heading to your Programs tab, and select the program you want to apply this to.

Within the program builder page, head to the Tracking Settings section. Select the UTM link option, and then enable the “Apply discount code with the tracking links” toggle. You can now choose a discount type (flat amount vs. percentage of sale) and set the discount value.

Make sure to click Publish to set your changes live!

Now, all past and future affiliates in this program will be created both a UTM link and a discount code.

Providing affiliates with both discount codes and tracking links is a great way to give affiliates more flexibility in how they want to refer customers, all while creating a more accurate attribution system.

If you’re using a program that doesn’t offer you this flexibility, start a 30-day free trial of Social Snowball today.

Categories
News
Published on
December 22, 2022
Written by
Katie Krische
Share
Subscribe to newsletter

Keep On Reading

What are Key Opinion Leaders (KOLs) in Marketing and How to Run Successful Campaigns With Them
Affiliate Marketing

What are Key Opinion Leaders (KOLs) in Marketing and How to Run Successful Campaigns With Them

As a small business in retail, reaching your target market can be tough. You’re constrained by marketing budget, resources, and oftentimes are coming across lots of new competitors.
Ultimate Guide to Maximize Affiliate Revenue With TikTok Shop Affiliate Commissions
Affiliate Marketing

Ultimate Guide to Maximize Affiliate Revenue With TikTok Shop Affiliate Commissions

Learn how to set the right TikTok Shop affiliate commission to boost revenue, motivate affiliates, and drive long-term success for your ecommerce brand.
How to Create an Effective Affiliate Sign Up Form?
Affiliate Marketing

How to Create an Effective Affiliate Sign Up Form?

In our how to find affiliates guide, we briefly touched on creating “minimal forms” as a best practice for your affiliate program. That was general advice, specifically for D2C e-commerce brands.

Get a flurry of DTC insights with the Snowballin' Growth Newsletter

Catch the latest DTC and Shopify insights, updates, strategies, and more, all directly to your inbox! Crafted with care by our team of former DTC and agency owners.