Creative strategists are at the forefront of how brands build and scale their business, especially as creator marketing and social commerce evolve. But their best work is rarely credited, and their thinking is usually behind private chats. 

Today, we’re launching the Social Snowball Diamond Club, bringing together influencer marketers, affiliate managers, and partnerships leads to exchange ideas, share their work, and help shape the future of creator marketing. 

TL;DR

• Eligibility: Active Social Snowball customers and partners building creator programs.
• Perks: Connect with other creator strategists, contribute to Social Snowball’s product roadmap, and access exclusive product features.
• Activities: Share posts on social media, be part of reviews and case studies, contribute to blog posts and playbooks, speak at webinars and events, and participate in podcasts or reference calls.
• Earnings: $200 per eligible post, writing, or speaking activity, up to $1,000 per month.
• Referral rewards: Earn $100 per qualified demo and 10% commission for 12 months if the brand signs up. Referral earnings are uncapped.

Creator strategy is now central to how brands grow

At its start, creator marketing used to be simpler: find creators, negotiate deals, launch campaigns, track clicks and conversions. 

But the industry has evolved quickly in just a few years. Creator marketing is now a measurable, full-funnel acquisition channel, tying influencers, affiliates, ambassadors, social commerce, and customer advocacy to revenue.

As a result, creator strategy looks different across roles and business priorities:

• At a growing ecommerce brand, it means building a creator program that generates a steady pipeline of new customers.
  
• For an affiliate manager, it means turning creator relationships into a scalable performance channel.
  
• For a marketing leader, it means connecting creator acquisition to the broader growth strategy instead of treating it as a standalone campaign.
  
• For an operator, it means testing, measuring, and optimizing creator programs with the same depth as paid acquisition.

Creative strategists are defining the playbook as the category evolves and as they test and figure out what works. But much of that knowledge still lives within their own teams, in Slack threads, private group chats, and internal docs. The people doing the work rarely get credit for the systems they’ve built. 

At Social Snowball, we think that this knowledge should be shared publicly by the marketers doing the work. We want to build an ecosystem where more brands can learn to run winning creator programs, setting a higher standard for the category.

What is Diamond Club?

Diamond Club is a community by Social Snowball built for creator strategists. You get to access a network of peers to exchange ideas, share what’s working in your creator program, learn from others doing the same work, and help shape the Social Snowball product roadmap.

What do Diamond Club members get?

As a member, you get:

• Paid contributions: Earn up to $1,000 per month through posts, writing, and speaking.
• Industry visibility: Contribute to Social Snowball content and speak at events.
• Peer connections: Meet other creator strategists working at ecommerce brands.
• Early product access: Test upcoming features and share feedback.
• Referral rewards: Earn additional commissions by introducing qualified brands to Social Snowball.

What Diamond Club members do

Choose the activities that fit your schedule and interests. There are no minimum activity requirements.

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You can earn up to $1,000 per month through posts, writing, and speaking activities. Referral rewards are separate and uncapped so that they can add to your monthly earnings.

Example: In one month, you publish two LinkedIn posts ($400), co-write a case study ($200), and join a webinar ($200). That’s $800 from activities. You also refer a brand that books a demo and signs. That’s another $100, plus 10% of their commission for the next 12 months.

Tips for sharing your work

Show the work behind your results. Screenshots, dashboards, and Loom walkthroughs give other marketers something concrete to learn from.

• Explain what happened: Share the change or experiment and what you learned.
• Be opinionated: Tell us what you decided, what worked, and what you’d do differently.
• Tag us when it makes sense: You don’t need to link to a demo page. If someone wants to learn more, point them to your DMs, and we’ll take it from there.
• Support other members: Comment on their posts and help grow each other’s audience.

We’re happy to review your posts before they go live. If you mention Social Snowball or show your dashboard, we may even boost your post with ad spend.

Earn referral rewards with no cap

If you know a Shopify brand that could benefit from Social Snowball, introduce them to us and earn rewards for the referral. To qualify, a brand must:

• Generate more than $50,000 in monthly revenue.
• Have a contact with input into the buying decision and genuine interest in Social Snowball.
• Not already be a Social Snowball customer or in an active sales conversation with us.

To submit a referral, send us the brand's name and contact details or introduce us by email. We'll confirm receipt, update you when the demo takes place, and let you know if the brand signs up. 

Referral payments go out quarterly.

Rewards stack, and there’s no cap. If you refer a brand that takes a demo and signs, you earn $100 plus 10% commission for 12 months on that one intro. Refer as many brands as you like.

Who can join Diamond Club?

Diamond Club is for active Social Snowball customers and partners. You’re a great fit if you’re:

• A creator strategist: You manage affiliate, influencer, or creator partnerships and have lessons worth sharing.
• A marketing leader: You oversee a creator program and want to build your industry profile.
• A power user: You want early access to features and the opportunity to influence how Social Snowball develops its product.

We review every application to make sure Diamond Club is a good fit for you and for us.

Ready to help shape the future of creator marketing?

If you’re building a creator program with Social Snowball, Diamond Club gives you the chance to share what you’ve learned, connect with other creator strategists, and get paid for your contributions.

Apply to join Diamond Club.

Frequently asked questions

How much time does participating in Diamond Club take?

It’s up to you. Most activities take 30 to 60 minutes, and you pick what fits your schedule. Some members participate monthly, while others pitch in quarterly.

Do I need approval from my company to participate?

For most activities, no. Higher-visibility work like customer stories, video testimonials, and event appearances may need a simple company-level agreement. 

If your company requires extra paperwork, let us know, and we’ll coordinate with them.

What if I get busy and can't participate for a while?

No problem. There are no minimum activity requirements. Step back whenever you need to and come back when you’re ready. We’ll hold your spot in the roster.

How do referral rewards work?

You earn $100 when a referred brand completes a qualified demo, plus 10% commission for 12 months if the brand becomes a customer. Both rewards apply to the same referral, and there’s no cap on the number of brands you can refer.

Do I have to post about Social Snowball?

No. You choose which activities you take part in and when. When you do mention us or show your dashboard, we may boost your post with ad spend.