Finding the right influencers and creators is foundational to making your affiliate program work. But the process has always been broken. 

Unreliable databases, scraped contact info, stale data, and no integrated outreach. If you go the manual route, you’ll find yourself scrolling endlessly through platforms and juggling countless spreadsheets and project management tools. And the result? Low response rates, poor-fit partnerships, hours wasted.

That’s exactly why we built Creator Search, the ultimate creator search engine.

Creator Search gives brands a faster, more structured way to discover creators who actually fit their audience and are positioned to drive sales without relying on guesswork or manual digging.

With search, outreach, and onboarding all in one unified platform, Creator Search is the most effective way to discover and recruit top Instagram creators with compliant first-party data from Meta.

Introducing Creator Search by Social Snowball

Ditch the manual slog and clunky databases for automated, data-driven creator sourcing.

Instead of guessing which partners will drive real performance, Creator Search is the ultimate creator search engine that helps you find creators whose content, audience signals, and past performance indicate real buying influence.

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Why brands use Creator Search

Creator Search helps teams move faster without compromising partner quality. Here’s what it unlocks:

• Better-fit creator partnerships: Discover creators whose audiences and content already align with your buyers, not just your category.
• Faster sourcing: Trade hours of scrolling and profile-hopping to find the perfect match with AI-powered search and smart filtering.
• Smarter vetting: Evaluate creators in one place using audience context, engagement quality, and past brand partnership performance.
• Integrated outreach and activation: Move seamlessly from discovery to recruiting without exporting lists or rebuilding workflows.
• More reliable program performance: Replace guesswork with clear insights and historical performance metrics.

How Creator Search works

Creator Search helps you find aligned creator partners using two powerful discovery methods.

1. Keyword search

Search for influencers with natural language search terms:

• Your niche (e.g., curly hair, weight management, outdoor essentials)
• Your buyer persona’s interests (e.g., new mom skincare, gut health, running)
• Content formats (e.g., tutorial, before/after, get ready with me)

Find creators whose content, past collaborations, and audience already match what your customers engage with. Instead of browsing profiles blindly, your search will start with creators who are actively talking about the same problems, routines, and use cases that drive purchases for your brand.

2. AI lookalikes

If you already know a creator who performs well for your brand, Creator Search can source similar profiles. Eliminate the cold start and scale your past wins instead of starting from zero.

When you enter a username, Creator Search’s AI lookalike engine analyzes:

• Audience behaviour
• Engagement patterns
• Content themes and formats
• Posting cadence and consistency
• Performance of past brand partnerships

Creator Search will surface other vetted creators who closely match those attributes.

This turns one strong creator into a repeatable sourcing strategy so you can consistently find creators who look, sound, and perform like your top partners.

Dial in results with performance-driven filters

When running a keyword or AI lookalike search, you can refine results using filters that map directly to what actually drives performance, including:

• Follower count
• Niche or category
• Location
• Content style and format
• Posting frequency
• Engagement rate
• Audience characteristics
• Past brand collaborations

Instead of manually opening profiles one by one, filters help you zero in on creators who match your criteria, making shortlisting fast, focused, and repeatable.

How to get started with Creator Search

Creator Search is available directly inside Social Snowball. 

To get started:

1. Open Creator Search from your Social Snowball dashboard.
2. Run a keyword search or AI lookalike search to surface brand-fit creators.
3. Apply filters to narrow results based on audience fit, content style, and intent.
4. Review rich creator profiles, including past brand partnerships and content performance.
5. Shortlist creators and add them directly to an outreach list.
6. Launch automated email sequences to handle initial outreach and follow-ups using verified creator email addresses.
7. Track replies, interest, and next steps in one place without manual chasing.
8. Onboard accepted creators instantly by enrolling them into your affiliate or creator program with unique links, codes, and clear next steps.

From discovery to outreach to activation, everything runs in one workflow, no manual tracking or spreadsheets needed.

Scale your programs with creators that better match your brand and drive real performance

Sourcing partners who actually drive sales is slow, inconsistent, and hard to scale. With Creator Search, brands can leverage first-party data from Meta to find their next best partner and build high-performing programs at scale.

Spend less time guessing and more time building partnerships that compound.

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