How to Segment Your Affiliate Program to Specific Audiences

Are you looking to design affiliate programs that help specific customer groups convert?

Well, we have good news: In social snowball you can segment and target affiliate programs in a number of ways. You have the ability to:

Create multiple affiliate program tiers
Set rules for each program
Segment affiliates into different programs automatically based on these rules
Personalize affiliate programs to different customer cohorts
Reward higher performing affiliate with bigger incentives
Save a lot of time and headache!

As of today, we’ve added one more way to segment your affiliate programs. You can now create your affiliate programs with discount codes that only apply to certain customer segments.

How does it work?

This means you can create affiliate programs that have discount codes specific to:

Customers who haven’t purchased
Customers who have purchased more than once
Abandoned checkouts in the last 30 days
Email subscribers

Why is this important? You can design affiliate programs that actually convert with different audiences.

Create discounts that move the needle for new customers or cart abandoners, re-engage your email subscribers, or encourage repeat purchases. And of course, create as many affiliate programs as you like!

affiliate programs for customer segments

What happens if you have multiple programs set-up?

If an affiliate meets the requirement to join multiple programs, they will join the one with the highest priority, as determined by the order of programs on your programs overview page. You can adjust this order by dragging and dropping programs with the 6 dot icon on the left.