Influencer Marketing Summit

Creators have become the cornerstone of growth – and the expectations have never been higher. As the driver behind your brand's creator engine, it's your job to bring clarity to chaos and deliver value across the entire business.

In this session, Social Snowball’s Founder maps out what’s working in creator marketing today - the skills, tools, and workflows top-tier brands need to win in today's performance-driven landscape.

Brands and agencies have a huge TikTok Shop problem: finding and retaining consistent, motivated creators to power their content flywheel.

In this fireside chat, Norman, Cassandra and Victoria pull back the curtain on how top brands structure programs and incentives that keep creators engaged and the practical next steps your brand can take to build a sustainable creator community that extends beyond TikTok Shop.

Creative is the biggest lever in social commerce.

In this fireside chat, Thiago and Sam from Waterhog break down the creative strategies behind top-performing ads, what today's consumers actually respond to, and how brands can consistently develop creator-led content that drives conversions at scale.

We're all using AI in different ways. And if you aren't, this is your sign.

In this session, Christian shares how Warmies built a tool that cut cost per qualified influencer from $12.50 to <$0.49 and saves them hours on performance analysis.

TikTok Shop is reinventing how products are discovered and purchased, but the playbook is still being written.

In this panel, operators actively scaling with affiliates and TikTok Shop will share what’s actually working, where brands are misallocating effort, and how to leverage TTS creators across the funnel.

Most brands treat affiliates as a side channel. Electro turned them into their biggest growth engine.

Join this fireside chat to learn how Electro generates 81% of its revenue through affiliates, the systems behind its creator program, and the playbook for building a creator-led revenue engine that scales.

TikTok Shop is evolving at breakneck speed.

In this session, Zain Ali unpacks the trends, platform shifts, and emerging opportunities defining TikTok Shop in 2026, along with practical insights brands can use to drive growth in the year ahead.

Most brands are leaving revenue on the table with their creator program.

In this fireside chat, Marc and Ally from Hawke Media explore how leading brands are building creator programs that drive sustainable growth, the common mistakes that limit performance, and the strategies that turn influencers into a predictable acquisition channel.

Creators are the engine behind every successful TikTok Shop brand.

In this panel, we'll discuss what separates winning creator programs from the rest, how brands can produce better-performing content at scale, and the strategies that build lasting creator communities beyond one-off partnerships.

Most brands assume top creators are out of reach. Think again.

In this fireside chat, John (Solace Bands) and Bart (Dad Gang) share how brands can partner with elite creators without blowing their budget, what top performers actually look for in partnerships, and the strategies that create long-term creator relationships that drive real revenue.

Social commerce is still in its early innings.

In this session, Shane shares his vision for where social commerce is headed over the next 5 years, the trends that will shape how consumers discover and buy products, and what brands should be doing today to stay ahead of what's coming next.

What does it actually take to build a breakout brand on TikTok Shop?

In this fireside chat with Lydia Chen (VP of Ecommerce at Mozi Wash), you'll learn what's actually working on TikTok Shop right now. We'll get into how Mozi turned laundry detergent into a creator engine, the reality of scaling on TikTok Shop, and the growth levers carrying into 2026.

The fastest-growing brands on TikTok Shop know when to pour fuel on the fire.

In this panel, we'll discuss how they identify breakout opportunities, build creative that converts, scale ad spend efficiently, and turn momentum into sustained GMV growth.

We made it y'all!

In this closing session, we'll recap the day's biggest insights and leave you with a clear lens on what to prioritize next. Questions encouraged.